Who we are

SocialPro was started by David Morin and Viktor Sander in Gothenburg, Sweden, in 2012. It has grown to become one of the most popular websites on people skills with over 50 000 subscribers and 250 000 monthly readers.

Our content is not a substitute for professional advice from a psychologist, therapist, doctor, or any other healthcare provider. Don’t disregard any advice you’ve received from your healthcare provider because of something you’ve read on SocialPro.

Our mission

Our aim is to give you the most actionable, well-researched, and accurate information on how to improve your social life.
We want to help you build confidence, enjoy socializing, and develop meaningful connections.

Our courses

SocialPro generates revenue by selling high-quality, science-based courses. You can see our courses here or sign up for our free email training.

Review board

Dan Wendler, Psy.D.

Dan Wendler PsyD
Daniel Wendler, PsyD has a doctoral degree in clinical psychology at George Fox University, Newberg, OR.

He is a two-time TEDx-speaker, author, founder of ImproveYourSocialSkills.com and the 1M members subreddit /socialskills.

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Ilene S. Cohen, Ph.D.

Ilene S. Cohen, Ph.D.
“Dr. Ilene” S. Cohen, Ph.D. is a psychotherapist, professor, blogger and award-winning author of the popular self-help guide When It’s Never About You.

After graduating from the University of Tampa with a B.A. in Psychology, Dr. Ilene obtained her Master’s and Ph.D. degrees in Marriage and Family Therapy from Nova Southeastern University.

She’s regularly featured on Psychology Today and other top publications.

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Viktor Sander B.Sc., B.A.


Viktor Sander, B.Sc., B.A., manages SocialPro’s scientific review board.

Viktor has worked in the psychology field since 2007 and his primary focus is on communication and relationships. He’s been working with SocialPro since 2012.

Before joining SocialPro, he coached people individually to help them overcome relationship challenges in their social lives.

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Editorial board

Carrie Ashfield

Carrie Ashfield
Carrie Ashfield has worked as a real estate executive for 20+ years.

She’s managed AAA commercial real estate for Brookfield Properties, Oxford Properties, and Choice Properties REIT. As a Manager, she mentored 50+ employees, graduated from countless leadership and communications courses, and has served on the Board of Directors for TCREW – Toronto Commercial Real Estate Women.

She holds a Bachelor of Arts degree in History & Business from Wilfrid Laurier University and a Bachelor of Applied Arts degree from Ryerson University in Radio and Television Arts.

She’s raising two teenage boys, two huskies, and has acknowledged addictions to movies, books, and being outside.

David Morin

David Morin
I founded SocialPro in 2012. Prior to this, I started an import business and turned it into a multi-million dollar company. (It’s now owned by the Swedish concern MEC Group).

Still, I didn’t feel successful. I had a hard time enjoying socializing and being authentic. I still felt awkward and off in conversations.

I committed to becoming good at making conversation and connecting with people. The interest in what I’ve learned has been huge. SocialPro is now one of the largest websites on people skills.

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