SocialPro helps overthinkers be more socially savvy

SocialPro was started by David Morin and Viktor Sander in Gothenburg, Sweden, in 2012. It has grown to become one of the most popular websites on people skills with over 50 000 subscribers and 250 000 monthly readers.

No “out of your comfort-zone” exercises. No trying to be someone you’re not to “fit in”. No “just be yourself”-advice

Our Mission

What we do at SocialPro has one over-arching purpose: To help people develop meaningful connections.

Meaningful connections are, we believe, the foundation of a fulfilling life.

What type of social overthinker are you?

Do you get stuck in your head when you’re around new people?

Do you, contrary to most, not enjoy the usual chit-chat and prefer interesting conversations and meaningful relationships?

Take this quiz and get a custom report based on your unique personality and goals. Improve your confidence, your conversation skills, or your ability to bond.

Start the quiz

Review board

Dan Wendler, Psy.D.

Dan Wendler PsyD
Daniel Wendler, PsyD has a doctoral degree of clinical psychology at George Fox University, Newberg, OR.

He is a two-time TEDx-speaker, author, founder of ImproveYourSocialSkills.com and the 1M members subreddit /socialskills.

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Ilene S. Cohen, Ph.D.

Ilene S. Cohen, Ph.D.
“Dr. Ilene” S. Cohen, Ph.D. is a psychotherapist, professor, blogger and award-winning author of the popular self-help guide When It’s Never About You.

After graduating from the University of Tampa with a B.A. in Psychology, Dr. Ilene obtained her Master’s and Ph.D. degrees in Marriage and Family Therapy from Nova Southeastern University.

She’s regularly featured on Psychology Today and other top publications.

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Viktor Sander B.Sc., B.A.


Viktor is SocialPro’s expert in communication and relationships.

He has a B.A. with a major in Psychology at University of Gothenburg and a B.Sc. with a major in Biological Engineering at Chalmers University of Technology

Before he joined SocialPro, he worked as a relationship coach.

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Editorial board

Carrie Ashfield

Carrie Ashfield
Carrie Ashfield has worked as a real estate executive for 20+ years.

She’s managed AAA commercial real estate for Brookfield Properties, Oxford Properties, and Choice Properties REIT. As a Manager, she mentored 50+ employees, graduated from countless leadership and communications courses, and has served on the Board of Directors for TCREW – Toronto Commercial Real Estate Women.

She holds a Bachelor of Arts degree in History & Business from Wilfrid Laurier University and a Bachelor of Applied Arts degree from Ryerson University in Radio and Television Arts.

She’s raising two teenage boys, two huskies, and has acknowledged addictions to movies, books, and being outside.

David Morin

David Morin
I founded SocialPro in 2012. Prior to this, I started an import business and turned it into a multi-million dollar company. (It’s now owned by the Swedish concern MEC Group).

Still, I didn’t feel successful. I had a hard time enjoying socializing and being authentic. I still felt awkward and off in conversations.

I committed to becoming good at making conversation and connecting with people. The interest in what I’ve learned has been huge. SocialPro is now one of the largest websites on people skills.

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