Hi, I’m David Morin

A few years ago, I looked successful on the surface.

I had started an import business and turned it into a multi-million dollar company. (Now owned by the Swedish concern MEC Group.) 24 years old, I was nominated “Young Entrepreneur of the Year” in my home state.

But, I didn’t feel successful. I still had a hard time enjoying socializing and being authentic. I still felt awkward and off in conversations.

I used to over-analyze and get stuck in my head.

Once at a friend’s party, I felt everyone’s eyes on me and got overwhelmed with self-consciousness. I couldn’t come up with anything to say, so I spent 15 minutes in the bathroom, contemplating what was wrong with me. Then I walked home.

That night, I made a realization – what if I can use my analytical side to my advantage – and analyze social interaction better than anyone’s ever done before?

I committed to becoming great at making conversation and bonding with people. As it turned out, I didn’t have to transform into one of those shallow, superficial persons I’ve always despised.

Now, I’m at a point in life where I’m ready to share what I’ve learned with you.

The interest for my findings has been beyond my dreams. Perhaps you’ve seen my writing in magazines like Business Insider and Lifehacker.


Are you a social overthinker?

If you’re like me, you think a lot. Sometimes your thoughts get you stuck in your head in social settings.

Contrary to most, you don’t enjoy endless small talk. You want interesting conversations and meaningful relationships.

I give you the tools you need to bond fast with anyone at any time and get the most out of your social life.


Here’s why SocialPro has the world’s most popular training for social overthinkers (with over 20 000 participants)

  1. Instead of just “more information” we help you set up a system for how to improve in real life. We don’t try to give you “all the advice you might possibly need”. Instead, we hand-pick and streamline the information and methods that are important to YOUR social success.
  2. With our recordings and analysis of actual social interaction, you get immersive real-world experience.
  3. Our material is scientifically based, optimized for results, based on thousands of surveys, created together with a behavioral scientist and tested by a team of beta testers.
  4. Signing up for our program means becoming part of our big community. Whenever you feel stuck or want to discuss something, you get help from me, our team, and all our participants who are sharing your journey.

No “out of your comfort-zone” exercises | No trying to be someone you’re not to “fit in” | No “Just be yourself”-advice


SocialPro wouldn’t be possible without our amazing behavioral scientists.

Viktor Sander (B. Sc.) is a Behavioral Scientist (University of Gothenburg, Sweden), specialized in social psychology.

Viktor has been working with SocialPro since 2012. He makes sure we use the latest and most effective methods in our programs

Amanda Haworth (B. Sc.) holds a Bachelor of Science degree in Human Development and Learning from the University of Memphis in Memphis, TN, where she did extensive study of lifespan psychology.